Hanna Mobile

Hanna Andersson

Mobile Shopping Experience

Role: Art Direction, Interaction & Visual Design

—

Founded in 1983, Hanna Andersson is a premium Scandinavian-inspired children’s lifestyle brand based in Portland, Oregon.

Made For Play.

Background

Hanna’s mobile experience was disconnected from the desktop site. With mobile grabbing more share of traffic—38% total year average and 50% on flash events, it was paramount that the new design be optimal for smartphones and tablets.

Approach & Solution

Reflecting its brand which is about celebrating life’s simple moments of joy and letting kids be kids; this new responsive design is fresh, fun, fluid and flexible, optimized not only for mobile but for all viewports. Using a card-style design, we’re able to effectively tell product stories to our customers; with images and video to provide useful information in a variety of formats.

Highlighting customer reviews on the homepage with featured social media feed of customers’ photos and quick category shopping to help increase customer engagement, and minimize friction/frustration by guiding customers in finding what they are looking for and providing more ways to shop.