over 25 years designing products & experiences:
retail / sport / enterprise platforms
from early web
to e-commerce
to enterprise systems
at global scale
Product Readiness & Activation Platform
Powering Nike’s global commerce ecosystem by enabling products to move seamlessly from planning to market across Digital, Retail, and Partner channels. I led the design of a scalable platform that simplified complex operational workflows for global teams, delivering 30+ hours/week in efficiency gains, adoption across 8 markets, and opportunities to reduce manual effort and inventory risk.
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Mobile Status & Communication Control
Led redesign of Ruby’s mobile app to simplify how small business owners manage availability and calls. Introduced “Hold My Calls,” replacing multi-step status forms with a single-tap action designed for real-world, on-the-go use. Within 6 months of launch, 64% of all status updates were created through the new flow, increasing adoption and reducing friction in core communication tasks.
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Receptionists Operating System
Redesigning Ruby’s core operations platform to support the company’s next stage of growth and improve how receptionists handle live customer calls. I led the end-to-end design, turning fragmented workflows into a clear, scalable system using user research, interaction design, motion, and a unified design system to improve speed, accuracy, and usability.
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Digital Commerce Experience
Transforming SOREL’s digital shopping experience through responsive design, creating a cohesive system that unified brand storytelling, product discovery, and commerce. I led the design, defining the interaction patterns, visual language, and reusable UI framework that scaled across 50+ countries.
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Brand Storytelling Platform
Expanding SOREL’s digital presence beyond transactional shopping through editorial-driven experiences. I designed a storytelling framework that connected cultural moments, brand expression, and product discovery to create deeper customer engagement.
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Mobile Shopping Experience
Modernizing Hanna Andersson’s digital shopping experience as mobile usage rapidly accelerated. I led the design, establishing a scalable responsive framework that unified the brand experience, improved product discovery, and simplified the customer journey across every viewport.
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